EP 66: YouTube Dominance: Why Most Brands Fail at Video Marketing

YouTube isn’t just holding its own against TikTok and Instagram – it’s thriving. In fact, in the US, it’s now watched more on televisions than computers, marking a major shift in how audiences engage with digital content. Yet despite this growth, many marketers still don’t truly understand how to make the platform work for them. In this sharp and practical conversation with Ballint Kistoth from Voxtr, we dig into why 99% of YouTube channels never make it past five videos, usually because crea...