Why You Should Polarize With Your Messaging | Steven Pope

We chat with Steven Pope of My Amazon Guy, who shares some unique - but great - thoughts on how to "polarize" your target audience. Steven also dives into the current state of Amazon aggregates, why he chooses to work with "Mom and Pop" sellers, and what brands can do to build their digital presence.   Also covered in the interview with Steven Pope: "Keep your head out of the hole" - staying competitive in an uber-competitive industry; What Amazon aggregates are up to with their investments; What is the future of "mom and pop" sellers? How to stay ahead of Amazon aggregates by talking to your audience; POLARIZE YOUR AUDIENCE; Risks of being price undercut & building your brand; Steven's secret to 42% conversion rates without a review generating strategy; Steven's one tip to scale; How to deal with current inventory expenses; First thoughts and how to contact Steven Pope Steven Pope's bio: My Amazon Guy website: https://myamazonguy.com/full-service-management/ Podcast: http://podcast.myamazonguy.com/ YouTube: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw Facebook: https://www.facebook.com/myamazonguys/ LinkedIn: https://www.linkedin.com/company/my-amazon-guy/ Twitter: https://twitter.com/myamazonguy   Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to growth hack the platform. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.    About FeedbackWhiz: https://bit.ly/3svun3D  FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.