Bonus: Signs you should consider SMS for your brand with Maggie Dunn, Product Marketing Manager @ Yotpo

Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands.  The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Visit Yotpo.com and tell them DTC Sent you! On Part 1 of the Podcast we covered the signs that brands experience when they know they're ready to start SMS marketing: Email marketing becoming stagnant Driving more revenue Competitors are on SMS (Fomo) Need a way to recover abandoned carts Need to focus on retention Apple’s new privacy - needing new ways to build trust with customers We also cover Maggie's favorite brands' SMS programs and mistakes she sees brands make when it comes to this powerful channel.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video