DP 147: Content Driven Attraction and Conversion
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - A podcast by Beth Brodovsky
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What is the difference between content and content marketing? How do you differentiate between an interim metric and what Beth calls a terminal metric? What about the difference between content and social media? Robert McGuire of McGuire Editorial Content Marketing Agency joins Driving Participation to answer these questions and more. He takes a deep dive into the world of content, particularly content-driven attraction and conversion. He and Beth explore micro conversions, lead magnets, and growth hacking among other terms and practices you can learn from to make your content strategy work.
