#326: Gamifying Your Music Promotion Using Discord

Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!? That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse." She created an immersive experience for fans that combined her recordings, videos created with 3D graphics, an RPG built using a Discord Bot, and more.  The Monsterverse takes "music promotion" to a whole new level. In this episode of the podcast, Emma tells how (and why) she constructed a whole world around her music.