Do We Need a Marketing Manager for the Security Team?

All links and images for this episode can be found on CISO Series Those reports on security procedures for the business are falling short. No one is reading them. What good are security controls if your staff doesn't know about them or adhere to them? Is it time to hire a marketing manager for the security team? Check out this post for the discussion that are the basis of our conversation on this week’s episode co-hosted by me, David Spark (@dspark), the producer of CISO Series, and Steve Zalewski. Our guest is Laura Deaner (@b3dwin), CISO, Northwestern Mutual. Thanks to our podcast sponsor, IANS Research CISOs, how does your compensation compare with your peers? Download IANS + Artico Search's 2022 CISO Compensation Benchmark Report. Find objective insights and comprehensive compensation data from over 500 CISOs across the U.S. and Canada. In this episode: What good are security controls if your staff doesn't know about them or adhere to them? Is it time to hire a marketing manager for the security team? Why does it make sense to think of who the stakeholder is and what’s happening in their world? How to best build policies that don’t get ignored?