Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt
Customer Conversations - A podcast by Sean Boyce and Stuart Balcombe
Categorie:
Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode:
- The awesome story of how Delighted started
- Why you should dog food your own product (dogfooding)
- How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)
- Why you need more than NPS data
- The importance of qualitative data to drive your product forward
- How to increase the mindshare of your team by getting to the customer
- Why Delighted funnels customer data back into their Slack account
Resources
- Back to business from Delighted (Free resources, thanks Delighted!)
Reaching out to the Delighted team
- Email the team at [email protected]
Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston
