Shaping strategy with Basecamp’s Ryan Singer
Customer Conversations - A podcast by Sean Boyce and Stuart Balcombe
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Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:
- The role and goals of customer research in the shaping process
- The workflow breakdown of the ‘jobs to be done’ framework
- Using research in your pitch
- The main goal of prototyping your product
Connect with Ryan
