The rise of customer data platforms, with David Raab

Marketers have long understood the high value of customer data. But many have struggled to bring several disparate sets of data together into a single source of truth. In this episode of Connected & Ready, Gemma is joined by David Rabb, founder and CEO of the Customer Data Platform (CDP) Institute. They discuss the acceleration of digital transformation and what that means for CDP, the benefits of centralizing customer data, the opportunities it presents, and what the future of the platform might look like. Learn how Dynamics 365 Customer Insights can empower your sales, marketing, and service teams to personalize customer engagement with an intuitive, flexible, and unified Customer Data Platform. Request a live demo today. https://aka.ms/AA9tofr