The Future of Community for Business with Mark de Grasse, President of DigitalMarketer

Shana was recently featured as a guest on the Agency's Talk podcast alongside Mark de Grasse, President of Digital Marketer. Their in-depth conversation delved into the profound impact of community on businesses, exploring its future implications not only in the online realm but also in the retail space. The insights shared in this episode are unique and not typically discussed on her own podcast. In fact, Shana was so eager to get this valuable content into your hands that she requested permission to share it here. Dive into this episode and savor the insights!Key Takeaways:Intro (00:00)Shana’s retention framework (02:14)What was Shana talking about when she said the community aspect? (03:08)What does a retail community experience look like online? (05:04)How does Shana explain the process of sharing everyday experiences? (07:14)Four components of a thriving community (08:05)Does Shana offer any advice on genuine listening? How does she enhance her ability to listen attentively to customers or potential customers? (09:20)How does Shana believe this concept translates to more abstract offerings like SAS services or online purchases that aren't tangible products? (17:31)What other platforms does Shana observe companies utilizing? Specifically focusing on pre-sales and community building, what recommendations does she have for the pre-sale community building function? (22:29)How does the challenge function in Shana's approach, and are there alternative methods for communities that may not be as engaged in active promotion? (25:54)How does Shana persuade managers and business owners who are hesitant to share information due to the fear of everything being stolen? (29:43)In Shana's perspective, how can individuals be instructed to genuinely care about their customers? (32:27)What methods does Shana recommend for individuals seeking to find a balance in their focus? (39:11)Does Shana provide a straightforward step-by-step process that a company, previously neglecting retention but keen on community building, could implement today to kickstart the process? (45:32)Episode wrap-up (50:29)Additional Resources:Mark’s Social Media Accounts:Facebook: https://www.facebook.com/markdegrasseofficial/Instagram: https://www.instagram.com/markdegrasse/YouTube: @markdegrasseLinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/X/Twitter: https://twitter.com/markdegrasseTikTok: https://www.tiktok.com/@mark_degrasseDigitalMarketer’s website: https://www.digitalmarketer.comMark’s personal website: https://markdegrasse.com Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!