Why Content is Crucial for B2B Customer Retention
Cashing In On Content Marketing - A podcast by Fractl
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Selling the value of content in a technical B2B space comes down to understanding the perspective of the organization. B2B marketing strategist Michael Barber explains how to get the right perspective, how to use retention metrics to understand what customers are doing and not doing, how content can help sell services around a product, and more.
