How to Set Up a Content Strategy Tied to Revenue
Cashing In On Content Marketing - A podcast by Fractl
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It can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat. Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.
