Episode 27: Now that's a bright idea!
Cashing In On Content Marketing - A podcast by Fractl
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If your idea isn't solid, you're setting yourself up for failure. It doesn't matter how wonderful your article is or how stunning your graphic -- or even how hard you try to pitch or promote it -- if the idea wasn't a good one, well, your content is probably screwed. This week I run through key ideation process tips.
