Don't Just Focus on Conversion Content
Cashing In On Content Marketing - A podcast by Fractl
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Focusing on all parts of the content funnel, rather than just bottom-funnel content, is an incredibly important part of any strategy. Purna Virji, LinkedIn's senior content solutions evangelist, breaks down how to come up with content ideas for all parts of the funnel, how to make sure all parts are cohesive, how to increase your audience, and much more.
