Creating a Compelling Executive Brand
CareerCast by the University of Chicago Booth School of Business - A podcast by The University of Chicago Booth School of Business - Venerdì
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Do you have a strong brand? Does it transcend any one platform – be it Twitter, LinkedIn, or Facebook? Tom Doctoroff, CEO of JWT Asia Pacific, and author of Twitter is Not a Strategy, believes that your brand should be clear, consistent, and focused – and absolutely global. In this CareerCast, Tom shares how his experiences, insights, and wisdom with Asia’s greatest marketing successes, from Nike’s launch in China to Ford’s rise to produce more than one million vehicles per year in China, and can help you solidify your career positioning, advancement, and success.
