Mastering First-Party Data for Marketing Success

If knowledge is power, then data is the ultimate tool when it comes to maximizing a marketing strategy. Host Matthew Tilley sits down with a team of trusted colleagues to discuss ways to use 1st party data to enhance and advance a marketing strategy. Join Us As We Discuss:Using data to expand a marketHow to use 1st party data to enhance customer loyalty and experienceThe importance of embracing a test-and-learn approach