2023 Consumer Insights w/ Dipanjan Chatterjee

The 2023 landscape for marketers is a complicated one. However, the concerns seem to be fairly unified: losing current customers and struggles to define and reach audiences. The response on how to work in this new landscape is largely data-driven.Our guest today is Dipanjan Chatterjee, the Vice President and Principal Analyst at Forrester. He provides incredible insights in this episode, and expands on his thoughts in a longer webinar conversation that can be found here on our website.Join us as we also discuss:How consumers are responding to the 2023 shiftsMarketers top strategies to navigate current challangesThe implications of data usage and how data affects decisions