How The Juggernaut is Rethinking Media Narratives

Nora chats with Snigdha Sur, the founder & CEO of The Juggernaut, a media company focused on telling smart South Asian stories and news. In the U.S. alone, South Asians have half a trillion dollars of spending power, are the fastest growing demographic, and became the world’s largest diaspora in 2010… about 52 million people strong. Snigdha offers career insights as the founder of a media company, and details how The Juggernaut succeeded by sharing narratives that have been missing until now, and that mainstream media has gotten wrong. For more info on our presenting sponsor, check out realvision.com/businesscasual.  Host: Nora Ali Producer: Bella Hutchins  Video Editors: McKenzie Marshall and Christie Muldoon Production, Mixing & Sound Design: Daniel Markus Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop VP, Head of Multimedia: Sarah Singer  Full transcripts for all Business Casual episodes available at https://businesscasual.fm