Getting Unstuck In SaaS Sales with John Affourtit (Sparkcentral)

John Affourtit came on to the Bowery Capital Startup Sales Podcast today to chat specifically about "Getting Unstuck In SaaS Sales." John is currently the Director of Enterprise Sales at Sparkcentral where he sold and manages many of the larger relationships including T-Mobile, Delta Airlines, Netflix, Uber, Nordstrom and Discover Financial. John is one of the most tactical helpers we know and spoke with the Bowery Capital team about everything and anything related to getting unstuck in sales. He first covers the specific categorizations of stuck deals. Then he moves on to a concept called a MAP (mutual action plan) that John and his team use to get unstuck. Next he talks about some of the tips and tricks he has learned along the way to help get unstuck and finally John talks about some of the major deals that he has closed and how he has gotten unstuck from the various issues and situations that have come up.