067 | Business Storytelling Through Books | Publishing Business | With Melanie Johnson

Bootstrapping Your Dreams Show - A podcast by Manuj Aggarwal

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In this episode, Manuj Aggarwal and Melanie Johnson talk about publishing and marketing strategies. Melanie shares her views on how to use books for business storytelling. 


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In this episode, we will learn about:


  • How to become a bestseller
  • How to build and develop a brand
  • How to publish your book
  • How to write your first book
  • How to market and promote your book
  • How to use books for business storytelling
  • About working with ghostwriters
  • How to groom and nurture your writing talent



About Melanie Johnson


Melanie Churella Johnson is the CEO of Elite Online Publishing and a distinguished 10x bestselling author and recognized publishing and marketing expert. She is also a single mom of two, a previous Miss Michigan and first runner-up to Miss America. Before founding Elite, Melanie owned and operated two independent TV stations in Houston and Dallas. She's also been a News Anchor, Producer, and Financial Strategist and worked in Public Relations, Promotions, TV Ad Sales, and Programming Negotiations.


Experience: Melanie has been a TV broadcaster, financial, production, and marketing expert for years.

Accomplishments: Melanie is the CEO of Elite Online Publishing and also a bestselling author. She is also a former Miss Michigan and a first runner-up to Miss America. She also owned two independent TV stations in Houston and Dallas.

Fun facts: Melanie loves gardening and of course, reading a good book.


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