21- How category design can help you create a dominant product (Dave Peterson @Play Bigger)

d.MBA - A podcast by d.MBA

Categorie:

Dave is a co-founder and Partner at Play Bigger Advisors, a consulting firm that coined the term category design and is advising companies on how to create and own new categories of products. They recently also published a book also called Play Bigger where they explain the category design process in detail.

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