1- Trent Huon @IDEO: Not thinking about business is bad design

d.MBA - A podcast by d.MBA

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Trent Huon is a business design director at IDEO Munich. After finishing his MBA, he first worked as a management consultant. As he never went through official design training, he had to learn design on the job when he joined IDEO. We talk about his transformation into designer and about the relevance of business in design.

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