[INTERVIEW] Attention: How to Capture It and Keep It with Ben Parr

What is the science behind capturing people’s attention? And what is your intention once you've captured it? Is our attention fleeting, like a goldfish, or is it something that can be rekindled like a fire? Our guest today, Ben Parr is the award-winning author of the best-selling book "Captivology: The Science of Capturing People’s Attention." He discusses with us, the science behind capturing people's attention.