The Power of Data, Analytics and the Cloud in Bank Marketing

The banking industry is in the midst of an exciting revolution in which power has shifted from the financial institution to the consumer. Consumers are impacting the entire customer journey, from the buying process, through customer engagement, and on to loyalty. At the core of this marketing revolution is the use of data, analytics and technology to drive results. One of the most important technologies needed to enable advanced marketing is the cloud. We are very fortunate to have Garry Capers, Division President of Cloud Solutions at Deluxe with us on the Banking Transformed podcast. He will discuss some of the major changes in bank marketing today and what must be done to prepare for marketing transformation. This episode of Banking Transformed is sponsored by FIS. GoCart recognizes email addresses and lets consumers pay quickly anywhere – with no passwords and no long forms. Consumers can pay faster for anything – even things they wouldn’t expect like healthcare, processional services, and more. GoCart goes beyond online checkout and allows consumers to pay easily by email, text, or with QR codes. Find out how you can use GoCart to simplify payments and increase your sales at GoCartpay.com/podcast.  FIS. Advancing the way the world pays banks and invests.