Systems Today: Product Development Changes

Welcome to Automotive E/E Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.   What are you focusing on when you’re on the verge of buying a car? Is it the vehicle’s styling, design, and drivability or are you tempted to look more at the features and the functionality of the car, as a way to be connected to your friends? Regardless of your preferences, OEMs have to address all these different types of demands, and pleasing everyone is not an easy job to do.     In our last episode, Doug, Dan, and I talked about the overall industry trends that are affecting automotive development engineering, and today, in our third episode of this series, we dive deep into actual product development and what’s driving change in that arena. You are going to hear why EVs are becoming more attractive to the customers, why OEMs focus on developing advanced vehicles, and the role E/E systems and architecture play in the new, more complex world of the automotive industry.   Doug Burcicki is the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software.   Dan Scott is the Marketing Director within Integrated Electrical Systems and has previously worked in the automotive industry for 15 years, in a variety of different roles, from Chief Engineer to Sales, to Project Management, working for a variety of suppliers, tier ones, and OEMs.   Tune in to learn how companies change their product development priorities and methodologies to adapt to the current and future market demand.   In this episode, you will learn: The current key drivers of innovation in vehicle development. (00:31) The complexities OEMs have to face to cater to all types of consumers. (01:59) How companies determine what to invest in. (05:26) What startups in the automotive industry focus on, at the moment. (07:46) Why E/E systems and architecture are becoming more and more important. (10:54) The elements that make EVs more attractive to consumers. (13:41) The impact EVs have on the environment. (14:21) How Tesla is pushing the automotive industry forward. (16:26) The importance of over-the-air updates for today’s product development world. (19:51) How product traceability changes with the increasing complexity in the automotive industry. (25:35)    Let’s connect! LinkedIn Mentor Graphics Website   Connect with Doug: LinkedIn   Connect with Dan: LinkedIn Hosted on Acast. See acast.com/privacy for more information.