E8: Robin Shaw of Wine Tourism Australia on Seated Tastings, Creating Valuable Experiences and Nurturing Local Customer Bases

S2E8 In this week's episode we are joined by founder of Wine Tourism Australia, Robin Shaw, who works with wineries, tourism operators and regions to maximise their destination appeal. Robin outlines how the shift to seated tastings are providing great opportunities for wineries. We also chat about the importance of nurturing relationships with local customer bases, creating valuable experiences, and virtual wine events.