Top of Mind by John Hall Audiobook | Free Summary

Free Audiobook summary of the book Top of Mind by John Hall.   When helping others becomes the framework through which you interact with the world, you’ll find yourself at the top of many minds. JOHN HALL   What Being Top Of Mind Means Being authentic, honest, and truthful is your best promotion, because if your customers trust you, then you will be the first thing that comes to their minds in case they need your goods or services. Focus On Building Trust Since today’s customers are not passive; they are even more suspicious of salespeople who don’t ask for permission to invade their privacy; a salesperson's job isn’t anymore that of a marketing rep, but the far more humble and noble of being a friend. Don’t Trick People Customers today don’t like to buy from people who are intrusive. You can trick them once or twice, but the minute they find out, you’ll lose them for eternity. Them and about a million other people who’ll find out about it on social media. So instead of tricking them – earn their trust.  Authenticity is the foundation of your relationship with your audience. But for the relationship to flourish, it’s not enough to simply be authentic; you also have to deliver tangible value. JOHN HALL Get inspiring big ideas from world's best books, articles, podcasts and videos on nextbigwhat. Subscribe to #BigIdeas podcast by NextBigWhat on your favourite podcast platform: Spotify: https://open.spotify.com/show/70AjydAWmDnwhgCLrjk3ya Apple Podcasts: https://podcasts.apple.com/us/podcast/bigideas-by-nextbigwhat/id1666179584 Amazon Music: https://music.amazon.in/podcasts/c5a37dd2-f729-4e6b-b671-b4c856bf48ce/bigideas-by-nextbigwhat Castbox: https://castbox.fm/channel/id5282308 Pocketcasts: https://pca.st/vur21t8o Stitcher: https://www.stitcher.com/show/1053194 --- Support this podcast: https://podcasters.spotify.com/pod/show/bigideasclub/support