156: Andrei Mincov: The Importance Of Trademarking Your Business
As Told By Nomads - A podcast by Tayo Rockson
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Can you think of one successful business without thinking of its brand? The answer is no, because the brand IS what we're thinking about when we're thinking of a successful business. If building a brand is important, then so is protecting it. Today, it's not enough to be good. It's not enough to be better. It's not even enough to be the best. You need to be the only one. You must have a legitimate claim to "We're the only ___ that does ___". There are several clever strategies that allow you to cement your uniqueness at a fraction of the cost of developing a truly unique product or service. That's what today's guest Andrei Mincov thinks. He became a copyright lawyer over 18 years ago when his father, a famous Russian composer, heard his music on the radio advertising an event by Samsung without his permission. He has since helped hundreds of creators and businesses. He has done work for many composers; designers; book writers, including J.K. Rowling; film directors; singers; artists; individual software... See acast.com/privacy for privacy and opt-out information.
