Arsenio's Business English Podcast | Season 6 | Sales | Features & Benefits

Send us a text"Features tell but benefits sell. You've got to know the benefits of your product if you want to close." In today's podcast, I discuss how Apple discusses all the features but without benefits, leading to me not buying any of their products in the last half-decade. I always beckon the question: "how will your product make my life easier?"If you can't answer that, I don't buy. So, in regards to my online teaching business, people have seen results just by listening to a 15-...