E25 Product Design Ethnography with Dr. Amy Goldmacher

Anthropologist On The Street - A podcast by Carie Little Hersh: Teaching Professor, Blogger, Podcaster

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Business anthropologist Dr. Amy Goldmacher discusses how her ethnographic work empowers product and software designers to better understand their users and customers. Using anthropological research methods, she helps design new and improved products, software, and experiences that better meet people’s needs.

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