Effectiveness in B2B Marketing with Peter Weinberg
Anstice aCast - Candid Conversations on Modern Marketing - A podcast by Sheenah Rogers-Pfeiffer and Marc Binkley
Categorie:
What makes B2B marketing effective? Find out why acquisition is more important than loyalty, why B2B creative should be more emotional, why financial metrics are critical and why awareness is a terrible metric for marketers.
