What the Apple and Facebook events tell us about their product cycles

Another Podcast - A podcast by Benedict Evans, Toni Cowan-Brown

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In September we had two big tech device announcements - Facebook did a VR event and Apple did an event for new watches, iPads and services (new iPhones come later). We didn't talk much about the actual products - instead, how were these events designed for lockdown, what it was like watching them and what do they tell us about how Facebook and Apple think about their product cycles?

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