The Secret to Unlocking your Personal Brand | Ep. 573

Today, we're diving into building your personal brand...how to identify your avatar and attract them with content. A chat with a mastermind group CEO highlighted a key point: your personal brand sticks with you through market cycles and business changes, making it super valuable. Share daily content about your life: workouts, books, daily struggles. Be a lighthouse, not a tugboat. This attracts like-minded people to you, not just your business. Remember, you are the product, ...