The Origin Story You Tell Changes Depends On Who You Tell It To | Ep. 564

So, big news...I had a conversation with a gentleman who was struggling to tell his story. As entrepreneurs, we know our story is what connects our product or service to our customers. But telling it compellingly? That’s the challenge. We tend to list life events chronologically, but nobody's life changes from a mere list...it's the narrative that captivates. In our talk, he realized his powerful story just needed focus. The key? Knowing your audience. Your...