Should You Write A Book | Ep. 299

Let's chat about a common question I get: should you write a book? Writing a book can be fantastic, but there's a catch. Your book must be good, no shortcuts allowed. If you're searching for an easy way out, a bad book won't help your brand. Realize this: writing a book takes time, possibly a year or more. It's a marathon, not a sprint. If you can't stay motivated for the long haul, don't bother. Also, prepare for the possibility that your first book may not get huge rea...