How to Collect More Testimonials for your Business | Ep. 578

So, one of my all-time favorite books is 'Influence: The Psychology of Persuasion' by Robert Cialdini. It breaks down six powerful tools of persuasion that every entrepreneur should master. In today's episode, I’ll share tips on how to effectively gather and use testimonials. Did you know that if you ask for reviews directly, you're more likely to get them? Don't just hope for organic reviews...actively seek them out. Authentic video testimonials are especially impactful. Whet...