How To Build Your Businesses' Most Valuable Asset | Ep. 262

Today, we're diving into a game-changing topic: your most prized business asset. Surprisingly, I stumbled upon this in my first venture, neglected it in others, even had a flop because of it. But it made a triumphant comeback at Escape Climbing. So, what's this secret? It's your list…a collection of past customers, potential clients, and leads. It's your lifeline. Relying solely on platforms or algorithms is risky. Your list is your tribe, your direct line to your audie...