Every Customer is the Most Important | Ep. 275

I've learned a key lesson about creating a strong brand: treat every customer as if they're the most important. Back during our rapid growth phase, Operation Cannonball, we faced a challenge. We were taking on any customer, big or small, but it was causing stress and diluting our ability to provide great service. Our biggest customer, a distributor in Australia, was high-maintenance. We had to make a tough decision and let them go. Revenue initially dropped…but our customer sa...