Ep 122: Forget SEO. Optimise for AI

Send us a text Search is changing—and your brand needs to catch up. Consumers are no longer relying solely on Google. A new Harvard Business Review study reveals a dramatic shift: people are now turning to generative AI platforms like ChatGPT and Gemini for recommendations, planning, and purchases. In this episode, I unpack why SEO is no longer enough, and what brands must do to stay relevant in the AI era. You’ll learn: Why over half of consumers now prefer AI tools over traditional searchTh...