022 Jakub Grajcar: How to Market for Agencies

Hey everyone, today I’m joined by Jakub Grajcar.Kuba is the content marketing manager at ZenPilot and I wanted to bring him onto the show to shed some light on marketing for agencies.You’ve probably heard me mention the stat that only 14% of agency clients come from direct marketing. And it’s for that reason you should be spending more time marketing your own brand.Kuba hosts the Agency Journey podcast, write ZenPilot’s newsletter, and produces loads of social content. There’s a lot you can learn from him and he over-delivers in this conversation.In this episode, we discuss:how marketing an agency is different than other businesseshow podcasts can benefit your brandwhy agencies should start a newsletterand more…You can learn more about Jakub (Kuba) on LinkedIn.-----------Today’s episode is brought to you by ZenPilot.There are lots of tools out there for agencies to manage projects. But any project issues aren’t usually caused by the tool. They’re from your own processes.ZenPilot helps agencies implement their project management tools while streamlining operations, so your team can move from chaos to clarity.You can see for yourself at ZenPilot.com/forward.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.