Selling to Customer Needs vs Wants – PODCAST
Ag Sales Professional's Podcast by Greg Martinelli - A podcast by Greg Martinelli
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Which is better to focus on, a producer’s needs or their wants? The short answer is Both! As farm profitability tightens up, so does the farmer’s wallet. Their first reaction will be to reduce spending across the board. Your company’s reaction: Your company feels the brunt of this as your P&L statement begins to take […]
