Sprout Social: Influencer Marketing, Social-First Orgs, and Scaling for Growth with President Ryan Barretto

In this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Ryan Barretto, President of Sprout Social.. They discuss the company's growth strategy, data analysis, and the evolving role of social media in business. The conversation delves into Sprout Social's focus on sophisticated customers and how social listening aids decision-making.   Timestamps 00:00:00 Start  00:04:17 How Sprout Social’s strategy shifted as a company in 2023 00:13:33 Companies becoming social-first organizations 00:19:10 How social listening data can shape brand marketing 00:23:43 Balancing quality and speed as a company 00:31:01 The three areas in which AI is helpful to customers 00:34:46 Influencer marketing 00:40:09 Insights from data gathered on Sprout 00:45:00 Societal conversations around social media _________ After Earnings is brought to you by Stakeholder Labs and Morning Brew.  Follow Us X: AfterEarnings TikTok: AfterEarnings  Instagram: AfterEarnings_ Youtube: @AfterEarnings  Reach Out Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices