Braze: AI Marketing Advisors & The Craft of Customer Engagement with CEO Bill Magnuson

Braze CEO Bill Magnuson talked with hosts Austin and Katie about how major companies use their product, being ahead of the AI curve, and the tools clients usually consolidate when they switch to Braze. Bill also shared insights on growing the company and staying profitable, along with his journey from co-founder and CTO to CEO before going public. $BRZE 00:01:21 - The state of marketing  00:06:09 - Why they built the company in 2011 and how the landscape changed  00:10:27 - How big names are using Braze  00:18:05 - Landing an 8 figure customer and “hunting and farming”  00:21:41 - What tools companies consolidate when they move to Braze   00:26:35 - Why costs differs across platforms  00:30:02 - Scaling at Braze and profitability  00:35:23 - Being a startup founder CTO turned public company CEO  00:38:46 - Using AI for the last decade and the rise of GenAI  00:49:59 - Steering clear of political campaigns After Earnings is brought to you by Stakeholder Labs and Morning Brew.  Follow Us  X: AfterEarnings TikTok: AfterEarnings  Instagram: AfterEarnings_ Youtube: @AfterEarnings  Reach Out Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices