Bark: Cereal for Dogs, AI Applications, and Sustaining Momentum with CEO Matt Meeker

On this episode of After Earnings, hosts Katie Perry and Austin Hankwitz sit down with Matt Meeker, co-founder and CEO of BARK. Matt shares insights on marketing and brand management, as well as maintaining momentum, managing employee morale, and product expansion. BARK is expanding its consumables business and bringing the same fun, humor and storytelling that made BarkBox famous to the dog treats category with the launch of its first full collection of dog treats called The Snack Pack. Timestamps 00:00:00 Start  00:06:23 Coming up with engaging and fun product flavor names 00:14:29 Preparing the company for what is to turn into future demand 00:19:29 Making customer-centric decisions 00:26:08 AI applications at Bark 00:31:51 General approaches to retail partnerships 00:36:44 The transition from Meetup.com to Bark 00:40:44 Building and sustaining momentum within the company 00:43:30 How to keep employees’ energy despite rollercoaster rides in the business ________ After Earnings is brought to you by Stakeholder Labs and Morning Brew.  Follow Us  X: AfterEarnings TikTok: AfterEarnings  Instagram: AfterEarnings_ Youtube: @AfterEarnings  Reach Out Email: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices