#51: Jiji - How the Classifieds platform became the largest marketplace in West & East Africa
Afrobility: Africa Tech and Business - A podcast by Olumide Ogunsanwo and Bankole Makanju
Categorie:
Overview: Today, we’re going to talk about Jiji - the African classifieds platform. We’ll explore the Jiji story across 6 areas:
- Classifieds platforms in other emerging markets
- Classifieds platforms in Africa
- Jiji’s early history
- Jiji’s product & monetization strategy
- Jiji’s competitive positioning & potential exit options
- overall outlook.
This episode was recorded on May 15 2022.
Companies discussed: Jiji, Genesis Group, Naspers, OLX, Craigslist, Avito.ru, Adevinta, Jumia, Konga, Cars45, Cheki.ng, Autochek, Tonaton, Saltside Technologies, Bikroy, Dubizzle, Kalahari, Autotrader & Property24
Business concepts discussed: Classifieds platforms, classifieds monetization, M&A strategy, e-commerce, social commerce, agency banking & marketplace
Conversation highlights:
- (01:36) - Why we’re talking about GG today
- (09:51) - Classifieds platforms in other emerging markets
- (23:15) - Africa classifieds context
- (27:12) - OLX in Africa
- (36:48) - Jiji founding and early history
- (45:33) - Fundraising and Growth
- (1:03:09) - Product and monetization strategy
- (1:09:33) - Competition and options for exit
- (1:30:06) - Olumide’s overall thoughts and outlook
- (1:32:13) - Bankole’s overall thoughts and outlook
- (1:38:55) - Recommendations and small wins
Olumide’s recommendations & small wins:
- Recommendation: Re-watched Amelie - Great movie
- Small win: Setup 2nd whiteboard in my room. Fun times ahead
- Interested in investing in Africa Tech with Olumide: Read about Adamantium fund & contact me at [email protected]
- Founders looking for funding: If you're a B2B founder working on Education, Health, Finance or food, please contact me for funding at [email protected]
Bankole’s recommendations & small wins:
- Recommendation: Last Last - Burna Boy & Business Breakdowns Podcast - DigitalBridge
- Small win: Planting season in Seattle :)
- Other content: Tweet about Twilio stock-based compensation & History of the United States in 5 crashes
Investors, Operators, Entrepreneurs - We’d love to hear from you. Please email [email protected] to share feedback or propose topics you’d like to hear.
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