S02 E04 - The UK reaches a smartphone 'tipping point'

361 Podcast - A podcast by 361 Podcast / Ben Smith, Rafe Blandford & Ewan MacLeod

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The UK has reached a tipping point - 50% of all mobile devices in use are now smartphones and the trend looks set to carry on, expected to reach 70% by 2015. We discuss the implications of this - for retailers, for consumers and the mobile brands that serve them.Support 361 Podcast

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