Episode 32: Direct-to-Consumer Marketing
2 Docs Talk: The podcast about healthcare, the science of medicine and everything in between. - A podcast by Kendall Britt, MD and Amy Rogers, MD
If you watch any tv at all, it's likely you've seen a drug ad. These ads generally show seemingly healthy people living normal lives, the message being the drug did this for them. But are the drug ads telling the whole story? And should they even be advertising directly to consumers to begin with? We discuss this issue on today's episode. Resources: Nivolumab Research from New England Journal of Medicine What the FDA has to say about drug ads Be sure and subscribe in iTunes or Stitcher if you haven't already. And you know we’d appreciate it so much if you would tell your friends about 2 Docs Talk! Listen on iTunes Listen on Stitcher Now Available on Google Play Music!
