S10EP01: Creating IP in real time

1 Insight - A podcast by Rich Litvin, Founder of 4PC - Giovedì

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Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? Today I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..." Love. Rich PS. For most of human history, it wasn’t called coaching. It was called lead...

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